Online Focus
Groups

Get Online Focus Groups – from the experts.

As the US patent holder for Online Focus Groups (OLFGs), we provide innovative online qualitative software solutions that save researchers time and money, and get highly reliable results. Our OLFGs keep the human touch in the online environment – allowing researchers to extend their business around the world.

Our multilingual solution lets researchers conduct real time focus groups across the planet from the comfort of their office – saving time and money. With instant transcripts and reduced travel time, your clients can receive their results in a matter of days.

Online Focus Groups provide fast, top-level reactions to concepts and media from geographically dispersed participants. They also give researchers the opportunity to expand their client portfolio into the global marketplace.

The Online Focus Group Advantage:

Fast

Book, recruit, and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients’ needs.

Honest

Capture the gut level reaction of your respondents while maintaining a personal rapport. Simultaneous typing eliminates the influencer affect, while common interest and moderator skill builds the group dynamic.

Global

Conduct multi-location groups in one evening or recruit respondents that cut across geographic boundaries. itracks Qualitative Software is currently available in
multiple languages.